About & Why


allows you to recognise content and work 100% crafted by humans: free from any AI augmentations.

You can already use a multitude of AI tools that enhance human creativity: ChatGPT3, Dall-E and Stable Diffusion, to name a few. These tools are improving rapidly and their usage will increase year by year.

It is currently still possible to spot the difference between AI-generated and human craftwork, but this gap will close fast. While this creates many exciting opportunities, we believe it is also important that things that are said to be made by humans actually are.

Think of e-mails you receive, photos of products or people, or art that you're interested in. If these are said to be made by humans, instead of AI, they should be! can help people recognise their authenticity.

Your questions, answered